DIMO accelerates to a Digital Age of Customer Experience
Reassuring its commitment towards providing the Best Customer Experience, DIMO recently implemented several projects to elevate the customer experience by introducing numerous digital platforms.
“DIMO made a strategic decision to enhance the company’s investment in digital transformation so that customers can access a large number of DIMO products and services by simply using their devices with an enhanced customer experience,” said Ranjith Pandithage, Chairman & Managing Director of DIMO. “Resultantly, the company developed and deployed 3 cutting-edge digital solutions that meet the different needs of DIMO customers. www.carsatdimo.lk website, DeXAutomotive mobile app and www.dimoretail.lk, all of which were designed further underscoring the company’s commitment to using advanced technology to improve the customer experience,” he further added.
DIMO recently launched a unique website. www.carsatdimo.lk, for brand new and pre-owned Mercedes-Benz and Jeep vehicles. By visiting www.carsatdimo.lk interested parties can find the entire portfolio of luxury brand new and pre-owned Mercedes-Benz and Jeep vehicles offered by DIMO with special financing options from some of Sri Lanka’s leading banks and finance companies. The website provides a hassle-free way for prospective buyers to access all key details of the entire range of Mercedes-Benz and Jeep vehicles available at DIMO. Customers can browse through the up-to-date database of vehicles and enjoy a host of special offers. A current owner of a Mercedes-Benz or Jeep, whether it has been purchased from DIMO or a third party, has the choice of trading in the vehicle for a brand new or pre-owned Mercedes-Benz or Jeep. If required, they can also sell the vehicle to DIMO through the website without purchasing a new vehicle, after a valuation by the company’s experts. Current DIMO customers have the added advantage of being able to request for a valuation of their DIMO-maintained vehicle through the website by entering their registration number without having to bring it over for an inspection since all service and maintenance records are already with the company. A dedicated 24-hour hotline and a WhatsApp number has been made available for customers to contact a sales expert directly to enquire about any product or offer listed on the website.
DIMO also unveiled DeX Automotive, the company’s latest smartphone application which provides a premium experience for Mercedes-Benz, Jeep and Auto Lab clientele.
DeX Automotive app, which stands for DIMO Experience Automotive, provides access to the entire DIMO Customer Experience for Mercedes-Benz, Jeep and all customers via MercLife, JeepLife & AutoLab segments with a flavour of the Mercedes-Benz | Jeep Luxury Experience provided during the journey at DIMO, the HOME for Mercedes-Benz & Jeep. Future customers are also welcome to check out the DIMO Experience by downloading this application. DeX Automotive App is available to download on Google Play Store and Apple App Store.
The app provides a wide array of useful features such as viewing the latest Mercedes-Benz, Jeep Brand New as well as DIMO Certified Pre-Owned Vehicles, contacting a Dedicated Sales Consultant, Booking a Test Drive, Service Bookings & Online Payments, purchasing genuine parts of Mercedes-Benz & Jeep, Accessories and Collections, accessing latest Mercedes-Benz & Jeep events and videos, using MercPlay to access Mercedes-Benz Music & Videos on the go, viewing local and international news and also requesting for 24h Roadside Assistance with location share. Additionally, the AutoLab section allows for service bookings and online payments for all other passenger vehicle brands.
Also, DIMO recently launched www.dimoretail.lk, its latest e-commerce website that is a premier online portal that offers a range of world-renowned products under one roof. Through this website, DIMO provides a wide array of everyday products and solutions, ranging from home and kitchen, lighting and electrical, gardening, power tools, hand tools, DIYs, tyres and also automotive solutions. This premier online marketplace offers products from top global brands such as Black+Decker, Stanley, Siemens, STIHL, WD-40, Michelin, DIMO LUMIN, Penergetic and many more. The website offers a convenient one-stop platform to seamlessly explore products, place orders online (via cash or card payment), and receive purchases with a swift delivery service. DIMO Retail will be offering a trusted warranty with each product and provides an unmatched after sales service. Using this website, customers can take advantage of monthly promotions and price reductions to enjoy a more affordable premium online shopping experience. Currently the delivery services are available in Colombo and suburbs while the company expects to expand its delivery reach across the island in the near future. With over 2,000 products on offer, and more products being added regularly, DIMO Retail has grown to become an all-inclusive shopping destination that provides diversified solutions for an optimal user experience.
A notable aspect of www.dimoretail.lk, is that it was designed and developed by DIMO Digital, the company’s in-house digital arm. The DIMO Digital team expanded their technical portfolio through the rapid development of several e-commerce platforms for companies to connect with customers during the COVID-19 lockdown from March to June. In addition to e-commerce platforms, DIMO Digital offers a whole suite of readymade solutions catering to e-learning, website development, CRM and sales management, IoT, and GPS tracking. DIMO Digital is also capable of developing custom-made solutions (web and app-based) for clients looking for specific platforms to digitally transform their current processes and operations.