Apple ends Samsungs 12-year run as leader

Apple has overtaken Samsung as the world’s top smartphone seller.

The US technology company’s iPhone for the first time became the world’s biggest selling smartphone after its South Korean rival’s 12-year run as leader, data showed.

According to data from the International Data Corporation released this week, the iPhone stole Samsung’s crown in 2023 with 234.6m units sold, compared with the South Korean company’s 226.6m units.

The US tech company commanded a 20.1% market share ahead of Samsung’s 19.4%, the IDC said.

The sales data came before the latest release of Samsung models expected at an event in California on Wednesday. (The Guardian)

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