Apple has officially announced the new iPhone SE, a lower-cost iPhone that starts at $399 for a version with 64GB of storage.
It has the same basic shape and look as the iPhone 8, which means it has a 4.7-inch screen, large bezels on the top and bottom, and a home button with Touch ID.
Phone will available for preorder this Friday in US, April 17th, and it will ship on April 24th. There will be a 128GB model offered for $449 and a 256GB model for $549. Like other iPhones, it will come with a free year of Apple TV Plus.
iPhone SE comes in three beautiful colors — black, white and (PRODUCT)RED — and will be available for pre-order beginning Friday, April 17, starting at just $399 (US).
“The first iPhone SE was a hit with many customers who loved its unique combination of small size, high-end performance and affordable price; the new second-generation iPhone SE builds on that great idea and improves on it in every way — including our best-ever single-camera system for great photos and videos — while still being very affordable,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing.
“iPhone SE features the industry-leading performance of A13 Bionic that enables great battery life, takes stunning Portrait mode and Smart HDR photos, shoots amazing videos with stereo audio, is great for games and super fast web surfing, and is built with the same industry-leading security features our customers expect. We can’t wait to get iPhone SE into customers’ hands.”
One analyst said that having a mid-range phone again could help Apple compete for new customers against rivals such as Samsung and Google, which have a strong presence in that market sector.
Despite Covid-19 causing lower demand, smartphone makers continue to release models. Earlier this week, OnePlus unveiled new models, and last month Huawei launched its flagship P40 range.