The Digital Marketing Association of Sri Lanka (DMASL) has actively called upon the government to reconsider and amend the contentious Online Safety Act to ensure a seamless operation of the Sri Lanka Digital Marketing ecosystem.
In line with this advocacy, DMASL recently organized a comprehensive panel discussion to delve into the implications of the Online Safety Bill on the Digital Marketing industry. The event brought together prominent figures in the field, including MP Eran Wickramarathna, Professor Rohan Samarajeewa, President Counsiler Jagath Wickramanayake and Mr. Lalith Sumanasiri -Managing Director of Ogilvy Media.
During the discussion, the panel unanimously voiced concerns over the suitability of the Online Safety Bill, now law, for fostering a healthy Digital Marketing environment and supporting the growth of a robust digital economy. The consensus among these influential figures highlighted the need for amendments to better align the legislation with the dynamic nature of the Digital Marketing industry.
MP Eran Wickramarathna remarked, “The current Online Safety Act poses challenges for the Digital Marketing industry, hindering its potential to contribute significantly to our digital economy. Amendments are crucial to address these concerns.”
The Digital Marketing Association of Sri Lanka remains committed to collaborating with the government to find solutions that facilitate a thriving Digital Marketing ecosystem, benefiting businesses, consumers, and the nation’s overall digital economy.
“We, at DMASL, firmly believe that amendments to the Online Safety Act are essential to address the specific challenges faced by the Digital Marketing industry in Sri Lanka. The current legislation, in its present form, may impede the industry’s ability to thrive and contribute significantly to our nation’s digital economy,” DMASL said.
DMASL urges the government to consider revising the law to align it with the dynamic nature of the Digital Marketing sector, ensuring that it can operate efficiently and contribute substantially to the country’s digital growth. (NewsWire)