ISOBAR Sri Lanka, the digital arm of the premier advertising agency, Dentsu Communications – is the only Sri Lankan agency to be ranked amongst the TOP 100 agencies in the world in the Effie 2021 Global Rankings published on 28th September 2022. This is the most comprehensive global ranking of marketing effectiveness announced every year. ISOBAR Sri Lanka has been assigned a global rank of 93 amongst the TOP 100 agencies in the world in the Effie 2021 Global Rankings and is featured as No. 24 in the Top 25 APAC List.
The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Awards competitions around the world. Earlier this year, ISOBAR Sri Lanka recorded a stellar performance at the Effies Awards held in February 2022 in Colombo, walking away with 17 awards at the event, the single-biggest awards haul ever for any single agency. The award haul also meant a whopping 94 points for the Agency.
Commenting on the honour, Chamith Buthgamuwa – Vice President, Dentsu Communications said, “Brands and marketers are scrutinizing every rupee spent on marketing and advertising because of rising inflation and a tighter cost of living due to the economic crisis prevalent in Sri Lanka at present. The effectiveness of a marketing campaign is also its most crucial outcome, and we are grateful to all our clients and partners for their faith in the process and for entrusting us with the responsibility of carrying out the work that led to our ranking as Sri Lanka’s sole representative in the global top 100 index.”
“This achievement is even more significant as ISOBAR Sri Lanka is a young agency in operation only for the past four years and was the only Sri Lankan agency to be featured in this Top 100 ranking. ISOBAR Sri Lanka also enjoys the distinction of being a highly awarded digital experience agency. Within three years of starting operations, the agency has won Campaign Agency of the Year ROSA 2019, Silver for Digital Agency of the Year, and Bronze for Campaign AOY ROSA 2021. I am very proud of Chamith and his team and how they have proved to their clients, the group and the world that perseverance can achieve results, even in trying times.” Commented Neela Marikkar – Chairperson, Dentsu Communications.
She further added, “At a time when Sri Lanka is struggling to convey a positive message to the world about its economy, an accolade like this enhances the country’s standing in the global advertising and marketing fraternity while bringing recognition to the entire local corporate fraternity.”
ISOBAR Sri Lanka is overcoming challenges posed by the current economic crisis for its clients by driving high standards of effectiveness and creativity. It hopes to inspire many other agencies and the Sri Lankan and global marketing sector to follow suit.