Colombo, Sri Lanka – December 1, 2023 – Enfection, a Sri Lankan company that specializes in AI-driven marketing, has successfully powered the groundbreaking “Sah Malaysia” marketing campaign for Maggi Malaysia. The campaign was the first to utilize AI to recreate cherished moments of Malaysians.
Enfection collaborated with Publicis Malaysia to develop the campaign, which invited users to share their memories on social media. Using AI, Enfection then brought those moments to life in a variety of creative ways. For instance, personalized videos and images were created that featured users’ memories.
“The ‘Sah Malaysia’ campaign was a truly innovative project that allowed us to connect with Malaysians on a deeper level,” stated Shezri Junaid, Chief Strategy Officer at Enfection. “We are delighted to have been a part of this project and to have helped Maggi Malaysia create a campaign that will be remembered for years to come.”
This is a casing point for how the region is relying on Sri Lankan talent to execute cutting edge technology driven marketing. This pioneering AI-driven marketing campaign is setting the stage for a new era in digital storytelling. ‘Sah Malaysia’ wasn’t just about marketing; it was about fostering connections, sparking joy, and celebrating the moments that make life beautiful thanks to advancements in Generative AI.
The success of the “Sah Malaysia” campaign is a testament to the growing influence of AI in the marketing world. As AI technology advances, it is being employed to create more personalized and engaging experiences for consumers.